A growing brand needs a safe space on the financial side, so it can put its energy into making things.
While growing a brand you want to focus on the creative work, on the product and on your customers. But at the same time you have to keep track of many different financial processes, correctly and all at once — earnings, movements, decisions. Energy shifts from making things to operational finance.
Rêver was exactly at that point: growing, producing, but wanting to see the financial side more systematically.
Work that would take ~10 hours a month by hand. Rêver never had to do it.
Certoly brought Rêver's financial processes together into one orderly, understandable structure. The WooCommerce store, in-person sales and marketplace channels come together in a single panel — current earnings and financial movements are no longer scattered, but managed systematically.
The aim was never only to display the current numbers. It was for the brand to have a firmer grasp of its financial position, and to see further ahead.
"For us at Rêver, working with Certoly is not only about automating our financial processes; it means growing our brand on a sounder, more controlled and more sustainable financial structure."While growing a brand, you want to focus on the creative work, on the product and on our customers — yet at the same time you have to keep track of many different financial processes, correctly and all at once. This is exactly where Certoly became one of Rêver's key solution partners.
Being able to follow our current earnings and financial movements in a more orderly and understandable way, having our financial processes managed systematically, and the support we receive whenever we need it — all of this gives us a great deal of time and confidence.
One of the most valuable parts for us is not merely seeing the current numbers, but having a firmer grasp of our brand's financial position so we can see further ahead. That way, instead of spending our energy on operational finance, we can put it into developing Rêver, producing, and growing our brand.
Especially as a brand in a growth phase, having a system behind us that keeps our financial processes in order — and that we can turn to whenever we need support — is of great value to us.
We see Certoly not merely as a financial automation solution we use, but as a valued business partner that eases Rêver's growth journey and gives us a safe space on the financial side.
Translated from the Turkish original. Read the original ↗
Financial processes managed systematically, with support on hand when needed — a great deal of time and confidence.
Not just the current numbers; a firmer grasp of the brand's financial position, and a clearer view of what lies ahead.
Energy spent on developing and growing the brand, rather than on operational finance.
Total stock can look healthy while a single size has sold out — that only becomes visible when 145 positions are tracked separately.
Because list price and realised price are held separately, "how much did I discount" is a single number for the first time.
A gift produces no revenue, but the cost of the goods is real — it is now measured as a marketing expense.
Certo — consider it handled.
Like Rêver, put your energy into making things. The financial side is safe with us.
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